Korean Fashion & Beauty

The Face Shop is Korean cosmetic brand for skincare. Its products includes body, bath, skin care and make-up aimed at both women and men. The Face Shop was launched in December 2003 with one store in Myeongdong. The company's marketing is largely based on natural products.


It opened its 100th store in June 2004 and became the third largest cosmetics company in South Korea in December 2005. It continue to expanded and entered the overseas market opening its 100th store in April 2006 and flagship store in Beijing in March 2008. There are stores in countries including Australia, Brunei, Canada, China, the Dominican Republic, Indonesia, Japan, Jordan, Malaysia, Mongolia, the Philippines, Singapore, Taiwan, Thailand, UAE, United States, Costa Rica, and Vietnam. As of April 2012, it has 930 stores in 22 countries.


Actor Bae Yong-joon was the primary spokesperson in Korea and had appeared in a variety of advertisements. Kim Hyun-joong of SS501 has since 2010 been the official model for the brand, together with Seohyun of Girls’ Generation. Kim Hyun Joong is the official international ambassador of the brand while Seohyun being the nationwide ambassador.